Here I used a then ongoing trend for travel videos, to attract sign-ups for the summer trip to Thessaloniki and more general attention to the Instagram page. With over 200K views, the slots for the Thessaloniki trip filled in under two weeks, and attention was also given to the remaining summer trips.
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The videos below were created to showcase a look into students' experience while in Thessaloniki, Greece, and were uploaded to Instagram Reels.
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The videos below were created during the spring break trip to Rome to show both the educational aspect and the fun.
